Course Modules |
Core Modules |
Introduction to Digital Marketing | Basics, channels, goals, and strategies |
Website Planning & Creation | Domain, hosting, WordPress, UI/UX basics |
Search Engine Optimization (SEO) | On-page, off-page, technical SEO, keyword research |
Google Ads (SEM/PPC) | Campaign setup, bidding, ad formats, optimization |
Social Media Marketing (SMM) | Marketing on Facebook, Instagram, LinkedIn, Twitter |
Email Marketing | Campaign creation, tools, tracking, automation |
Content Marketing | Strategy, blogging, storytelling, content SEO |
Web Analytics | Using Google Analytics, understanding traffic, behavior |
Online Reputation Management (ORM) | Handling feedback, ratings, reviews across platforms |
Optional Modules |
E-commerce Marketing | Product listing, ads, platforms like Shopify, WooCommerce |
Affiliate Marketing | Affiliate networks, tracking, commission strategies |
Influencer Marketing | Finding, managing, and evaluating influencers |
Mobile Marketing | SMS campaigns, push notifications, app ads |
Participants will receive a Certificate of Completion recognized in the industry to showcase your new skills.