| Course Modules |
| Core Modules |
| Introduction to Digital Marketing | Basics, channels, goals, and strategies |
| Website Planning & Creation | Domain, hosting, WordPress, UI/UX basics |
| Search Engine Optimization (SEO) | On-page, off-page, technical SEO, keyword research |
| Google Ads (SEM/PPC) | Campaign setup, bidding, ad formats, optimization |
| Social Media Marketing (SMM) | Marketing on Facebook, Instagram, LinkedIn, Twitter |
| Email Marketing | Campaign creation, tools, tracking, automation |
| Content Marketing | Strategy, blogging, storytelling, content SEO |
| Web Analytics | Using Google Analytics, understanding traffic, behavior |
| Online Reputation Management (ORM) | Handling feedback, ratings, reviews across platforms |
| Optional Modules |
| E-commerce Marketing | Product listing, ads, platforms like Shopify, WooCommerce |
| Affiliate Marketing | Affiliate networks, tracking, commission strategies |
| Influencer Marketing | Finding, managing, and evaluating influencers |
| Mobile Marketing | SMS campaigns, push notifications, app ads |
Participants will receive a Certificate of Completion recognized in the industry to showcase your new skills.